Sneakers have been a staple in the fashion world for decades, and their popularity only seems to be increasing with each passing year. As we enter 2023, the question on everyone’s mind is: what sneakers are cool this year? In this article, we’ll explore the latest trends in sneaker fashion and highlight the must-have kicks of the year. From classic retro styles to the latest tech-infused designs, we’ll cover it all. So whether you’re a sneakerhead or just looking to update your footwear collection, read on to find out what’s cool in sneakers for 2023.

Sneaker Trends to Watch Out for in 2023

Retro Styles Make a Comeback

Nike Air Max 90

The Nike Air Max 90, first released in 1990, is set to make a comeback in 2023. This iconic shoe features a mix of leather and synthetic materials in its upper, with a full-length Air Max cushioning system for ultimate comfort. The shoe’s design includes a visible Air Max unit in the heel and a durable rubber outsole for a stable ride.

New Balance 574

The New Balance 574, which originally debuted in 1988, is another retro sneaker that’s expected to be popular in 2023. This classic shoe has a mix of suede and mesh materials in its upper, providing both style and support. The 574 also features a ENCAP midsole for added cushioning and a durable rubber outsole for excellent traction.

Adidas Originals Superstar

The Adidas Originals Superstar, which first hit the market in 1969, is yet another retro sneaker that’s making a comeback in 2023. This classic shoe has a leather upper with the iconic shelltoe design, a comfortable cushioned collar, and a rubber toe box for added durability. The Superstar also features a cup sole for a stable ride and a heritage look that’s sure to turn heads.

Sustainable Materials

In recent years, sustainability has become a significant factor in the sneaker industry. With increasing awareness of the environmental impact of fashion, sneaker brands are starting to take notice and implement eco-friendly practices. Here are some sustainable materials that are worth keeping an eye on in 2023:

Recycled Plastic

Recycled plastic is one of the most promising sustainable materials for sneakers. By using recycled plastic, brands can reduce their carbon footprint and create products that are both durable and eco-friendly. Many sneaker brands have already started to incorporate recycled plastic into their designs, and this trend is expected to continue in 2023.

Organic Cotton

Organic cotton is another sustainable material that is becoming increasingly popular in the sneaker industry. Unlike conventional cotton, organic cotton is grown without the use of harmful pesticides and chemicals, making it a more environmentally friendly option. Some sneaker brands are already using organic cotton in their shoes, and this trend is likely to gain momentum in 2023.

Eco-Friendly Packaging

Finally, eco-friendly packaging is an area where sneaker brands can make a significant impact. By using sustainable materials for packaging, brands can reduce their environmental impact and make a positive statement about their commitment to sustainability. In 2023, we can expect to see more sneaker brands adopting eco-friendly packaging options, such as biodegradable materials and recycled cardboard.

Inclusivity in Sizing and Style

Wide Range of Sizes

Sneaker manufacturers are becoming increasingly aware of the need for a wider range of sizes to cater to customers of all shapes and sizes. This has led to the development of sneakers that are available in extended sizes, making it easier for individuals with larger feet to find the perfect pair of shoes. In addition, some brands are offering customizable sizing options, allowing customers to get a perfect fit.

Gender-Neutral Styles

In recent years, there has been a growing trend towards gender-neutral clothing and accessories, and sneakers are no exception. Many brands are now offering gender-neutral sneaker styles that can be worn by anyone, regardless of gender. This trend is particularly popular among younger consumers who are more open to exploring gender-neutral fashion options.

Moreover, some brands are taking the concept of gender-neutrality even further by launching sneaker lines that are specifically designed for non-binary individuals. These sneakers are often created in collaboration with non-binary influencers and activists, and they are designed to be inclusive of all gender identities.

Overall, the trend towards inclusivity in sizing and style is a positive development for the sneaker industry. By offering a wider range of sizes and gender-neutral styles, brands are able to cater to a broader range of customers, which can help to increase sales and build brand loyalty.

Limited Edition Collaborations

Converse x Chinatown Market

• The highly anticipated collaboration between Converse and Chinatown Market is set to release in 2023.
• The collection will feature a range of Converse classic silhouettes, including the Chuck Taylor All Star and the One Star, reimagined with Chinatown Market’s unique and bold design elements.
• The collaboration is expected to appeal to sneakerheads who are looking for something fresh and different in their collection.

Nike x Off-White

• The partnership between Nike and Off-White continues to be a hit among sneaker enthusiasts.
• In 2023, fans can expect to see new colorways and designs of the Nike Air Max 90 and the Nike Dunk Low, both of which have been reimagined with Off-White’s signature streetwear aesthetic.
• This collaboration is expected to continue to be popular among those who appreciate the fusion of high-end fashion and sportswear.

Adidas x Pharrell Williams

• The collaboration between Adidas and Pharrell Williams has been a success since its inception, and in 2023, fans can expect more of the same.
• The upcoming collection will feature new designs and colorways of the Adidas Human Race NMD and the Adidas Nite Jogger, both of which have been reimagined with Pharrell’s unique style and vision.
• This collaboration is expected to continue to appeal to those who appreciate the fusion of streetwear and high-fashion.

Sneaker Brands to Keep an Eye on in 2023

Up-and-Coming Brands

In recent years, a number of sneaker brands have emerged that are quickly gaining popularity among consumers. These up-and-coming brands are making waves in the industry with their unique designs, innovative materials, and sustainable practices. Here are a few to keep an eye on in 2023:

Greats

Greats is a New York-based brand that is known for its minimalist, modern designs. The brand offers a range of sneakers for both men and women, all of which are made with high-quality materials and designed to be versatile and comfortable. Greats’ sneakers are also designed to be affordable, making them a great option for those who want to stay on-trend without breaking the bank.

Allbirds

Allbirds is a San Francisco-based brand that has quickly become a favorite among sneakerheads and fashion enthusiasts alike. The brand is known for its sustainable practices, using materials like eucalyptus tree fibers and merino wool to create its sneakers. Allbirds’ most popular sneaker, the Wool Runners, is a classic, minimalist design that is perfect for everyday wear.

Koio

Koio is a Vancouver-based brand that is known for its high-quality, handcrafted sneakers. The brand uses premium materials like Italian leather and suede to create its sneakers, which are designed to be both stylish and comfortable. Koio’s sneakers are also made to be versatile, making them a great option for those who want to wear them in a variety of settings.

Overall, these up-and-coming brands are worth keeping an eye on in 2023. With their unique designs, innovative materials, and sustainable practices, they are sure to make a splash in the sneaker industry in the coming years.

Sustainable Brands

In recent years, there has been a growing trend towards sustainability in the fashion industry, and the sneaker world is no exception. With consumers becoming more conscious of the environmental impact of their purchases, sustainable sneaker brands are gaining popularity. In this section, we will take a closer look at three sustainable sneaker brands that are worth keeping an eye on in 2023.

Veja

Veja is a French brand that has been making sustainable sneakers since 2002. The brand is known for its minimalist design and use of eco-friendly materials. Veja sneakers are made from organic cotton and recycled plastic bottles, and the company has a transparent supply chain, which means that customers can trace the origin of their shoes. Veja’s sneakers are also vegan, which means that they do not contain any animal products.

One of Veja’s most popular sneakers is the V-10, which is a classic white sneaker with a simple design. The V-10 is made from organic cotton and recycled plastic bottles, and it has a comfortable and breathable feel. The sneaker is also vegan, which makes it a great choice for consumers who are looking for sustainable and ethical sneakers.

Allbirds is a sustainable sneaker brand that was founded in 2014. The brand is known for its use of natural materials, such as wool and eucalyptus, to make its sneakers. Allbirds sneakers are designed to be comfortable and versatile, and the brand has gained a loyal following among consumers who appreciate its sustainable and ethical approach.

One of Allbirds’ most popular sneakers is the Wool Runners, which is a classic white sneaker made from Merino wool. The Wool Runners have a comfortable and breathable feel, and they are also machine washable. The sneakers are vegan and sustainable, and they have a minimalist design that makes them a great choice for everyday wear.

New Balance

New Balance is a well-known sneaker brand that has been making sustainable sneakers for several years. The brand is committed to reducing its environmental impact, and it has implemented several sustainable practices in its production process. New Balance sneakers are made from recycled materials, and the brand has set a goal to use 100% recycled polyester in its products by 2025.

One of New Balance’s most popular sustainable sneakers is the 990v5, which is a classic sneaker with a modern twist. The 990v5 is made from recycled materials, and it has a comfortable and supportive feel. The sneaker is also sustainable, which makes it a great choice for consumers who are looking for environmentally friendly sneakers.

Tech-Driven Brands

In recent years, the sneaker industry has seen a rise in tech-driven brands that incorporate cutting-edge technology into their designs. These brands are pushing the boundaries of what is possible in footwear, and they are quickly becoming some of the most sought-after sneakers on the market. In this section, we will take a closer look at three of the most exciting tech-driven sneaker brands to keep an eye on in 2023.

Adidas

Adidas is one of the most well-known and respected sneaker brands in the world. The company has a long history of innovation, and it continues to push the boundaries of what is possible in footwear. In 2023, Adidas is set to release a number of highly anticipated sneakers, including the Yeezy Boost 700 and the Adidas 4D. These sneakers are expected to be some of the most popular and sought-after sneakers of the year, and they are sure to make a big impact in the world of footwear.

Nike

Nike is another brand that is known for its innovative designs and cutting-edge technology. In 2023, Nike is set to release a number of highly anticipated sneakers, including the Nike Dunk Low and the Nike Air Max 90. These sneakers are expected to be some of the most popular and sought-after sneakers of the year, and they are sure to make a big impact in the world of footwear.

New Balance is a brand that is known for its comfortable and supportive sneakers. In 2023, the company is set to release a number of highly anticipated sneakers, including the New Balance 990 and the New Balance 574. These sneakers are expected to be some of the most popular and sought-after sneakers of the year, and they are sure to make a big impact in the world of footwear.

Streetwear-Inspired Brands

Supreme

Supreme, a brand that originated in 1994, has become a household name in the streetwear world. Known for its bold graphics and limited releases, Supreme has built a loyal following among sneakerheads and fashion enthusiasts alike. In 2023, the brand is expected to continue its collaboration with other high-profile brands and release new colorways of its popular sneaker models.

Palace

Palace, a skateboarding-inspired brand based in London, has been making waves in the streetwear scene since its inception in 2010. Known for its edgy designs and exclusive collaborations, Palace has become a favorite among sneaker collectors and streetwear enthusiasts. In 2023, the brand is expected to release new sneaker models and continue its collaborations with other high-profile brands.

Anti Social Social Club

Anti Social Social Club, commonly referred to as ASSC, is a streetwear brand that was founded in 2015. Known for its bold graphics and oversized logos, ASSC has gained a loyal following among sneakerheads and fashion enthusiasts. In 2023, the brand is expected to release new sneaker models and continue its collaborations with other high-profile brands.

How to Stay Updated on the Latest Sneaker Trends

Social Media

Social media platforms, particularly Instagram, Twitter, and Facebook, have become essential sources for sneaker enthusiasts to stay updated on the latest trends and releases. Here’s how these platforms can help you stay in the loop:

Instagram

Instagram is a hub for sneaker enthusiasts, with numerous accounts dedicated to sneaker releases, trends, and news. Some of the most popular accounts include:

• @kicksdeals: Offers daily deals on sneakers and updates on upcoming releases.
• @sneakerprophet: Predicts upcoming sneaker releases and shares insider information.
• @highsnobiety: A leading sneaker news and lifestyle website that covers the latest trends and releases.

By following these accounts, you can stay updated on the latest releases and trends in the sneaker world.

Twitter

Twitter is a fast-paced platform that is ideal for real-time updates on sneaker releases and news. You can follow key influencers and brands to stay in the loop, including:

• @Nike: The official Twitter account of Nike, which shares updates on new releases and collaborations.
• @Adidas: The official Twitter account of Adidas, which shares information on new releases and upcoming collaborations.
• @SneakerFiles: A popular Twitter account that shares insider information on upcoming releases and sneaker news.

By following these accounts, you can stay up-to-date on the latest releases and trends in the sneaker world.

Facebook

Facebook groups are a great way to connect with other sneaker enthusiasts and stay updated on the latest trends and releases. Some popular groups include:

• Sneaker Releases: A group dedicated to sharing information on upcoming sneaker releases and news.
• Sneaker Talk: A group for sneaker enthusiasts to discuss the latest trends and releases.
• Sneakerheads: A group for sneaker collectors to share their collections and connect with other enthusiasts.

By joining these groups, you can stay up-to-date on the latest releases and trends in the sneaker world and connect with other like-minded individuals.

Sneaker Blogs and Websites

Sneaker News

• Sneaker News is a popular blog that covers the latest sneaker releases, news, and trends.
• The website features a wide range of content, including sneaker reviews, exclusive releases, and collaborations.
• Users can also find information on the history of sneakers and the stories behind popular shoe designs.

High Snobiety

• High Snobiety is a leading online platform for sneaker culture.
• The website offers in-depth analysis and coverage of the latest sneaker releases, as well as industry news and trends.
• High Snobiety also features interviews with prominent figures in the sneaker world and provides insights into the business of sneakers.

Hypebeast

• Hypebeast is a comprehensive resource for sneakerheads and streetwear enthusiasts.
• The website features daily updates on the latest sneaker releases, news, and trends.
• Hypebeast also covers other aspects of streetwear culture, including fashion, music, and art.

By staying updated on the latest sneaker trends through these blogs and websites, sneaker enthusiasts can stay ahead of the curve and be among the first to know about new releases and exclusive drops.

Sneaker Conventions and Events

ComplexCon

ComplexCon is a bi-annual convention that takes place in Long Beach, California and Brooklyn, New York. The event is organized by Complex Media and brings together sneaker enthusiasts, artists, musicians, and brands to showcase the latest trends in sneaker culture. The convention features panel discussions, exhibitions, live music performances, and exclusive releases of limited-edition sneakers.

Sole DXB

Sole DXB is an annual sneaker convention that takes place in Dubai, United Arab Emirates. The event is organized by Gulf Lubricants Company and brings together sneaker collectors, retailers, and brands from around the world. Sole DXB features a range of activities, including live music performances, panel discussions, and exhibitions of rare and limited-edition sneakers.

SneakerCon

SneakerCon is a series of sneaker conventions that take place in major cities around the world, including New York, Los Angeles, Chicago, and Tokyo. The event is organized by ReedPOP and brings together sneaker enthusiasts, artists, and brands to showcase the latest trends in sneaker culture. SneakerCon features exhibitions of rare and limited-edition sneakers, panel discussions, and live music performances. The event also offers attendees the opportunity to purchase exclusive releases of new sneakers and meet other sneaker enthusiasts.

Investing in Sneakers: Tips and Tricks

Research and Knowledge

Investing in sneakers can be a lucrative venture, but it requires a great deal of research and knowledge to make informed decisions. Here are some tips to help you make the most of your sneaker investments:

Understanding Resale Value

Resale value is a crucial factor to consider when investing in sneakers. It’s important to understand which models are likely to appreciate in value over time and which ones are likely to depreciate. One way to do this is to research the history of previous releases and their resale values. This can give you a good idea of which models are likely to be in demand in the future.

Identifying Up-and-Coming Brands

Another way to make smart investments in sneakers is to identify up-and-coming brands that are likely to gain popularity in the future. This can be challenging, as it requires a deep understanding of the sneaker market and its trends. However, by staying up-to-date with the latest releases and paying attention to the buzz around new brands, you can make informed decisions about which brands to invest in.

Understanding Limited Edition Releases

Limited edition releases are often highly sought after by sneaker collectors, and can be a smart investment if you choose the right ones. However, it’s important to understand the factors that make a limited edition release valuable. For example, collaborations with popular designers or celebrities, or commemorative releases for significant events, can all increase the value of a limited edition sneaker. By understanding these factors, you can make informed decisions about which limited edition releases to invest in.

Condition and Care

Cleaning and Maintenance

Sneakers are an investment, and taking good care of them is essential to maintain their value and longevity. Proper cleaning and maintenance are crucial to keeping your sneakers looking and feeling their best.

To clean your sneakers, start by removing any dirt or debris with a soft brush or cloth. If there are stubborn stains, try using a mild detergent or sneaker cleaning solution. Be sure to test the solution on a small, inconspicuous area of the sneaker first to ensure it won’t damage the material.

Once the sneakers are clean, it’s important to condition the leather or suede to keep it soft and supple. Use a leather or suede conditioner and apply it to a soft cloth, then gently rub it into the sneaker.

Boxing and Storing

Properly storing your sneakers can help prevent damage and keep them looking new. When not in use, it’s best to store sneakers in a cool, dry place with good ventilation. Avoid storing them in direct sunlight or in a damp area, as this can cause damage to the material.

It’s also a good idea to box your sneakers to protect them from dust and dirt. Look for a box specifically designed for sneakers, with compartments to keep the shoes separated and cushioning to protect them from impact.

Checking for Authenticity

When purchasing sneakers, it’s important to ensure they are authentic. Counterfeit sneakers may look like the real thing, but they are often made with lower-quality materials and can deteriorate quickly.

To check for authenticity, look for telltale signs such as the brand logo, tag, or box. Authentic sneakers will have detailed logos and tags, while counterfeit sneakers may have poorly made or missing logos. Additionally, the packaging of authentic sneakers will be of high quality, while counterfeit packaging may be flimsy or have misspellings or other errors.

Building a Collection

When it comes to building a collection of sneakers, there are a few key things to keep in mind. Here are some tips to help you build a valuable and diverse collection of sneakers.

Diversifying Your Portfolio

One of the most important things to consider when building a collection of sneakers is diversification. It’s important to have a mix of different types of sneakers, including popular brands, rare releases, and classic styles. This will help you build a well-rounded collection that will appreciate in value over time.

Timing Your Sales

Another important aspect of building a collection of sneakers is timing your sales. It’s important to sell sneakers at the right time to maximize their value. This means selling sneakers that have reached their peak value and replacing them with newer, more valuable sneakers.

Investing in Exclusive Releases

Investing in exclusive releases is another way to build a valuable collection of sneakers. Exclusive releases are limited edition sneakers that are only available at certain retailers or online. These sneakers often have a higher resale value and can be a great addition to any collection.

By following these tips, you can build a collection of sneakers that will appreciate in value over time and become a valuable asset in your investment portfolio.

FAQs

1. What makes a sneaker cool in 2023?

The factors that make a sneaker cool in 2023 include its design, comfort, durability, and functionality. In terms of design, the sneaker should have a unique and eye-catching look that reflects current trends. Comfort is also important, as the sneaker should be able to provide support and cushioning for the wearer’s feet. Durability is also a key factor, as the sneaker should be able to withstand regular wear and tear. Finally, functionality is important, as the sneaker should be able to perform well in different activities and settings.

2. Which brands are known for producing cool sneakers in 2023?

There are many brands that are known for producing cool sneakers in 2023, including Nike, Adidas, New Balance, Converse, and Vans. These brands have a reputation for creating sneakers that are both stylish and functional, and they have a wide range of models that cater to different tastes and needs. Other brands that are worth considering include Reebok, Puma, and ASICS.

3. What types of sneakers are popular in 2023?

In 2023, there are several types of sneakers that are popular, including retro-inspired sneakers, sneakers with unique designs, and sneakers that are designed for specific activities. Retro-inspired sneakers are popular because they offer a nostalgic and classic look that is both stylish and comfortable. Sneakers with unique designs are also popular, as they allow wearers to express their individuality and stand out from the crowd. Finally, sneakers that are designed for specific activities, such as running or basketball, are popular because they offer the support and performance that serious athletes need.

4. How much do cool sneakers typically cost in 2023?

The cost of cool sneakers in 2023 can vary widely depending on the brand, model, and materials used. Generally, high-end brands like Nike and Adidas can cost anywhere from $100 to $200 or more, while mid-range brands like New Balance and Converse can cost between $50 to $100. Budget brands like Vans and Puma can cost anywhere from $30 to $80. However, it’s important to note that the cost of a sneaker does not necessarily determine its cool factor.

5. How can I maintain the coolness of my sneakers?

To maintain the coolness of your sneakers, it’s important to take good care of them. This includes regularly cleaning them with a soft brush or cloth, avoiding exposure to extreme temperatures, and storing them in a cool, dry place. You should also consider investing in a protective spray or wax to help keep them looking new and fresh. Additionally, it’s important to rotate your sneakers so that they have time to dry and air out properly, which can help prevent odor and extend their lifespan.